Meet the team
Here are the people who make wayvie happen
Pete Starr
Pete’s our Founder and the boss (in name only!) at wayvie. Pete has loads of learning and development experience and comes from a sales & leadership background. He loves helping green businesses become brilliant by investing in their people.
Talk to Pete about:
- Selling & account management
- Leadership development
- Performance coaching
- Wim Hof – cold water is Pete’s bag!
- Boxing – he’s an undefeated heavyweight, check out his moves here.
Lucy Gooderham
Lucy’s our Head of Customer Engagement. Lucy’s service and retail background means she creates the best experiences for our customers. She’s always looking to surpass expectations and find solutions to even the most complex situations.
Talk to Lucy about:
- Customer experience
- Retail management
- Social media and marketing
- Nandos – what Lucy doesn’t know, isn’t worth knowing 😊
- Hockey – you’ll find Lucy on the pitch most weekends
Jen Keay
Jen’s our Training Administrator. She has lots of experience in HR/people roles and loves people development. Jen supports the whole team at wayvie to make things happen for our customers.
Talk to Jen about:
- HR, people development trends and challenges
- Psychotherapy (she’s doing her training right now)
- Silversmithing – if you’re after a ring or two making, she’s your lady
- Yoga – Jen’s on her way to mastering ‘zen’ and is a big fan of Yin
Abbie Beakey
Abbie is our Branding and Communications Assistant. She uses her creative background to support content creation across different channels ensuring our messages and values are communicated clearly.
Talk to Abbie about:
- Social Media
- Marketing
- Arts and Crafts
Steve Darlington
Steve is one of our longer serving team members. He has a great portfolio of experience across organisational and team development. With extensive experience in sales, leadership and management and performance coaching, Steve loves working with leaders at all levels to get results with their people.
Talk to Steve about:
- Performance coaching
- Leadership & management development
- Developing high performing teams
- Driving sales results
- Golf – when not working with people Steve will be found on the golf course improving his handicap. He never says no to a round of golf!
Beth Grayston
Beth’s a sales and exec’ team coach at wayvie. She’s a true believer in the power of coaching in sales and business development and how it can help people and businesses achieve their goals.
Talk to Beth about:
- Coaching in sales and leadership
- Business development
- Customer relationship management
- Her love of house plants and even better, her ability to keep them alive!
- Music festivals and being by the sea – a combination of the two is her Nirvana
Dan O’Driscoll
Dan is a leadership consultant and executive coach with 18+ years experience across the third sector, higher education and corporate environments. His background includes leading Oxfam’s New Leaders Programme and working with the University of Birmingham.
Certified in Executive Coaching (ILM Level 7), Dan develops leadership capability, resilience and high-performance cultures using innovative and interactive methods like Lego® Serious Play®.
Heather Steele
Heather has over 20 years’ experience in retail management and leadership. She has a passion for developing individuals and teams to discover their true leadership powers and drive team engagement. Heather is also an Internationally Qualified Life Coach, working to support people to build the life and happiness they truly want.
Talk to Heather about:
- Coaching and leadership
- Team engagement
- Hospitality and retail customer service
- Mindfulness
- Jiu Jitsu – Heather is a silver medalist (don’t be too impressed…it’s only at a white belt level)
Phil Starr
Phil supports wayvie’s business development through managing our tender submissions. He keeps a close eye on relevant tenders, identifies the right opportunities for us and manages the submission process from start to finish.
With a detail-focused and organised approach, Phil ensures everything is completed accurately, on time and to a high standard. He plays a key role in helping wayvie grow by opening doors to new partnerships and opportunities.
Catherine Grainger
Catherine specialises in training marketers, sales and commercial teams who need stronger soft skills, improved collaboration and a mindset shift for success. Catherine is an expert in online training and believes it can be just as effective as in-person training with the right design and energy.
Talk to Catherine about:
- Soft skills training for hybrid workplaces
- Virtual presentation skills
- Designing impactful virtual training
- Marketing coaching
Anup Ravi
Originally from India, Anup brings global experience and cross-cultural understanding. He has worked internationally as a humanitarian aid worker and marine engineer, leading teams from all around the world in conflict settings, natural disaster response, and at sea.
With over 17 years of experience as a leader in both national and international organisations and as an ICF-accredited coach, Anup supports his clients to move outside their comfort zone and fears to develop a vision that builds courage and accelerates growth.
Anup has experience working both in the not-for-profit and corporate sectors. He’s a great listener and is skilled at guiding and enabling people to maximize their potential through a structured coaching process. Anup can truly relate to many of the challenges that people in evolving circumstances face.
Ask Anup about:
- Systemic team coaching
- Conflict mediation
- Leadership development
- Team facilitation
- Emergency response
- Performance coaching
- Wild swimming and deep-sea diving
Nick Page
Nick is a creatively curious and skilful enabler of individuals, teams and organisations. Passionate about increasing impact through personal fulfilment, his foundation of 30 years in fast-paced tech coupled with a deep level of human understanding makes him both a highly pragmatic and deeply empathetic facilitator and coach.
With experience across a myriad of roles in corporate, mid-market and start-ups, he now works with organisations and individuals to bring real and lasting change.
Talk to Nick about:
- Enabling curiosity & creativity
- Sustainable culture change
- Authentic personal leadership
- Leadership & management development
- Chocolate!
Charlotte Hopkins
Charlotte is a design consultant for wayvie who has created many of our coursess. Charlotte has been designing learning and development activities for over 20 years and is passionate about creating learning that matters. She is supporting wayvie to build effective and engaging courses that help the people and businesses they work with elevate with excellence.
Talk to Charlotte about:
- Inspiring people through learning and development
- Coaching and mentoring (she is currently completing her PhD)
- Yoga
James Staniforth
James is partnering with us on our sustainability journey to make sure wayvie is as sustainable as can be, measuring our environmental impact whilst delivering training to reduce and offset our footprint. He is passionate about the environment and business, having worked in sustainability for several years. James is a IEMA Member (The Institute of Environmental Management and Assessment) and a Climate Reality Leader who leads the implementation of positive planetary initiatives.
Talk to James about:
- Environment, business and culture
- Being led by his purpose – his drive are his wife and 2 daughters
- James loves most sports, football, golf and keeping fit
Need some Sustainability expertise in your business? Check out James’ business here www.sbs.eco – he is brilliant!
What’s the ‘why’ of wayvie?
We want to see your green business thrive. To do that, you need to invest in your people!
Since we started, we’ve been committed to helping organisations make small changes to create a ripple effect. Abundant small changes build up to bigger impacts — which is why we want to help as many green firms as possible.
Helping you achieve brilliance means we’re doing our part to super-size your sustainability impact. The better you perform, the more you give back to the planet. Everyone benefits.
No matter where you’re at in your eco-journey, we can give you that extra boost to hit those next crucial milestones. Believe in the impact of your own ripple effect!
How is wayvie accountable?
Every course and session is tracked against our carbon emission commitment.
We use real accountancy data to measure how we use resources and where we generate CO2. And where emissions are unavoidable, we’re transparent about it.
We bring that same standard to your training.
Your development is designed around your values and your environmental goals, so the work you do with wayvie moves your organisation in the right direction — commercially and sustainably.
